Integrated Marketing
In today’s competitive marketplace, reaching customers on an individual level has never been more important. The billing statement is a proven direct communications channel between provider and consumer as it has a virtual 100% delivery rate and nearly a 95% open and read rate. This makes it a highly effective delivery mechanism for personalized marketing initiatives.
One2One’s On Statement Targeted Marketing and Subsequent Page Advertising gives our customers the ability to combine personalized, targeted marketing messages with variable graphics and images. These messages can be used to cross-sell and up-sell new products and services, expand the frequency and reach of marketing campaigns and reduce costs associated with direct mail.
Other advantages include:
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Develop on-going dialogue with customers.
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Segmentation of marketing messages based on customer intelligence.
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Expand campaigns to include a call to action and an easy method to obtain the appropriate services.
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Build company brand where there is already an “opt in” relationship.
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Multiple advertisement and couponing options.
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Incorporate Personalized URL campaigns into the statement!