White Papers/Case Studies
The Roadmap to TransPromo
A business-to-consumer direct marketing strategy, TransPromo combines personalized marketing messages with must-read statements, invoices, and other documents to help you increase revenue, extend and deepen customer relationships and lower direct marketing costs. Click here to receive a free copy of the white paper The Roadmap to TransPromo.
Using Message Relevancy to Drive Customer Loyalty
One2One Communications’ strategic manufacturing partner Bowe, Bell + Howell (BBH) has recently published the white paper titled, Using Message Relevancy to Drive Customer Loyalty; Considerations for Production Mailers. The white paper focuses on “the impact that loyal customers have on business results” and using TransPromotional messaging to further increase customer loyalty and profits. To download a free copy of this white paper, courtesy of BBH, please click here.
Boosting TransPromo ROI - Case Study
This case study shows how Best Western International was able to achieve a 15% response rate utilizing a TransPromo marketing strategy. Click here to receive a free copy of the case study Boosting TransPromo ROI (The Best Western International transpromo results were obtained as a result of a pilot conducted by InfoPrint Solutions Company for Best Western and the CMO Council and are reused with their permission).